SME will use your personal information to provide personalized features to you on the Site and to provide for promotional offers to you through the Site and other channels.

SME will also provide this information to its business associates and partners to get in touch with you when necessary to provide the services requested by you. SME will use this information to preserve transaction history as governed by existing law or policy. SME may also use contact information internally to direct its efforts for product improvement, to contact you as a survey respondent, to notify you if you win any contest; and to send you promotional materials from its contest sponsors or advertisers.

SME will also use this information to serve various promotional and advertising materials to you via display advertisements through the Google Ad network on third party websites. You can opt out of Google Analytics for Display Advertising and customize Google Display network ads using the Ads Preferences Manager. Information about Customers on an aggregate (exlcuding any information that may identify you specifically) covering Customer transaction data and Customer demographic and location data may be provided to partners of SME for the purpose of creating additional features on the website, creating appropriate merchandising or creating new products and services and conducting marketing research and statistical analysis of customer behaviour and transactions